Tollywood Heroes’ Unsustainable Remuneration Demands Leave Producers Struggling
The Telugu film industry is facing a financial crisis, with mid-range heroes continuing to demand exorbitant amounts of money per film, ranging from Rs 8 to 9 crore. One such actor has three projects lined up, but none have attracted OTT buyers or secured satellite deals.
Financial Strains
The producer of one of the films made on a budget of Rs 40 crore is struggling to recover the remaining amount through non-theatrical avenues. The theatrical rights for this film are valued at only Rs 15 crore, with no buyers in sight.
The hero’s other projects are also facing similar challenges. One project is pegged at Rs 25 to Rs 30 crore and is being sold as a package deal along with another high-profile film. However, the producer of this film is under pressure due to its prolonged production timeline.
Impact on Producers
The ongoing trend of unsustainable remuneration demands by heroes is affecting producers across Tollywood. With most stars following the same pattern, it raises an important question – can only producers with major projects in hand sell their other films as a package deal?
Meanwhile, hero remuneration remains unaffected, leaving producers to bear the brunt of the financial crisis.
This news summary was generated based on an article originally reported by Greatandhra.com.
